BIMI Tools
Verify and generate BIMI records for brand display.
BIMI (Brand Indicators for Message Identification) lets an organization display its logo in the inbox. It publishes a DNS record pointing to an SVG file in the SVG Tiny PS profile and requires the domain to enforce DMARC.
BIMI Checker
Check BIMI record configuration for a domain.
Frequently Asked Questions about BIMI
Although BIMI is not mandatory, it is especially valuable for companies that prioritize brand reputation, email deliverability, and protection against phishing or identity spoofing. BIMI improves email credibility and allows legitimate messages to stand out in crowded inboxes.
No, BIMI cannot work without proper email authentication. To enable BIMI, SPF, DKIM, and DMARC must be implemented. Additionally, the domain's DMARC policy must be set to p=quarantine or p=reject. Without these protocols, BIMI will not display logos in inboxes. BIMI builds upon and enhances these protocols by improving brand visibility and recipient trust.